• Admin
• Sep 03, 2025
• Fundraising & Investments

Best Practices for Pitching

1. Know Your Audience

A successful pitch starts with understanding who’s in front of you. Investors, corporations, or potential clients — each audience has its own goals and success criteria.

Investors want to see growth potential and return on investment.

Clients expect value for themselves and a solution to their pain points.

Partners look for synergy and collaboration opportunities.

 

Tip: research your audience’s background, projects, and interests in advance to make your pitch as relevant as possible.

2. Start with a Strong Hook

The first 30 seconds decide everything.

Use a striking fact, statistic, or short story.

Make sure the attention locks in immediately.

Example: instead of the plain “We built a new product,” try: “90% of startups die due to lack of funding. We’re building a platform that cuts that risk in half.”

3. Focus on the Problem and the Solution

Clearly define the core problem.

Show why it’s important and why it must be solved now.

Present your solution so that it looks like the obvious choice.

4. Be Specific with Numbers

Investors and partners prefer facts over emotions.

Market size

Growth potential

Metrics (MAU, ROI, CAC/LTV, revenue)

Tip: prepare two versions of your numbers — a detailed one for Q&A, and a simplified one for slides.

5. Keep the Structure Simple

The classic pitch framework:

1. Problem

2. Solution

3. Market

4. Business Model

5. Traction (results)

6. Team

7. Ask (investment, partnership, pilot)

 

6. Visualize

Slides are not a text document.

Fewer words, more visuals.

One idea = one slide.

Support your speech, don’t duplicate it.

7. Practice

The best pitches sound effortless only because they’ve been rehearsed dozens of times.

Run through with a timer.

Test on different people.

Prepare for “tough questions.”

8. End with a Clear Call to Action

Don’t leave your audience hanging.

“We’re raising $500K for 10%.”

“We want to run a pilot with your company in Q4.”

“We need an intro to your partner.”

 

Conclusion

Pitching is the art of being clear, persuasive, and purposeful. Respect your audience’s time, speak simply, and demonstrate tangible value.